Marketing strategies for a global cutlery professional body

Marketing is the key activity of every business which you are running, in every business the most important activity which will bring results, not even results you can expect the positive results is proper marketing of your business, whatever your business is, whether you are a trader, or you are a manufacturer  marketing is an activity which introduce your business to your customers, Pakistan, India, Canada and USA, in every country of the world people are doing MBA In marketing to make their job and business career, China Is the leading manufacturer country, they have focused on manufacturing products in ever quality now they need a proper marketing with a best marketing plan, cutlery suppliers of China are growing their business day by day, they are introducing new style and different qualities according to the buying potential of contraries, these cutlery set makers are producing cutlery with their complete focus and to beat world market but what if they don’t use marketing tools? Does their business grow? Why would they manufacturer cutlery? Manufacturers need customers in all over the world; if they have potential to produce cutleries according to their customer’s requirement then they need to market their strength. Marketing is the tool through which they can introduce their strength off production in all over the world, now marketing have different channels but initially a company thinks that which channel should we use to introduce ourselves in market. The answer a cutlery manufacturer should use 360 degree marketing and
I believe every business needs 360 marketing, use every channel to market your product. There are two main marketing channels:-

·        OFFLINE MARKETING

·        ONLINE OR DIGITAL MARKETING

Considering the business of a vendor:-

Initially they should use offline and online marketing channels but before that we need to identify what Offline marketing is?

OFFLINE Marketing:

It is a marketing channel where you market your products with the use of broachers of your product and your company as well as  you introduce your company by sign boards, cutlery manufacturer must choose the business hub of the city to show their sign board because a cutlery manufacturer will do business with trader or super stores, usually in the business hub of the city is the place where you will find the purchase offices of any trader and super store by showing their products and company on the chosen place you can grab customers, they will see your sign board every day and if they are relevant to they would contact you.

Second targeted place to show their sign boards are the place where you find more hotels because hotels are the bulk buyers your sign board must be attractive and your slogan must be short but catchy.

What in detail is Offline marketing?

WORD of mouth:

Treat your customer nicely gives him good prices if he or she is your 1^st customer then is nice as you can. Once you treated a customer nicely he will be your marketing tool he will tell more customers about your product and services and by this way companies can get more and more customers.

Trade Show marketing:

Tradeshow is the best opportunity for every distributor, they must participate in every tradeshow held in their target market through participating on industry relevant tradeshow; we can show their different products with different quality and prices to their customers, because tradeshow is the place where every each person who belongs with your targeted industry is can be your customer and you will get  prompt results result by your direct marketing, sometimes the professionals should print beautiful and attractive product picture banners to decorate their both in trade show and they must have sample to show each quality and category of the product. There are many customers who needs sample so you must bring your product sample with you in order to give samples to potential customers.

ONLINE Marketing:-

Online marketing is the most important channel for cutlery manufacturers, they can market their company and product in all over the world, the best quality of online marketing is it is almost free, you can post your products online as well as your web site is the biggest channel to grebe your customer and to market your company, online marketing will increase the visibility and notifies you that how many people have seen you advertisement. You can evaluate your marketing results by yourself and you can plan and estimate about your future orders and profit maximization.

Now the manufacturers must know how to effectively utilise online marketing. More online effective marketing will bring more fruitful results!

Social Media Marketing: (Facebook, Twitter, etc.)

A supplier should use Facebook page, make your company Facebook page with your company name and provide all your company and business information for example: “We are the leading manufacturer from ABC country we are exporting our products worldwide“. And include your company history, your company vision and its mission. Your vision and mission must be on top of your face book page remembered your mission must be attractive. And your vision must be clear. Provide your contacts details, like email address, contact person name and email address. With all these information you should post your product pictures, keep in mind the product pictures which you are uploading should be captured by professional camera, quality picture of the product is the most important. When you post the product give complete specifications of the product in which you (the company name) are dealing.

We should keep our Facebook page active by regular product posting on your company page. Join some relevant industry groups on daybook where you will find cutlery traders and also cutlery manufacturer, it would give you 2 benefits:-

1. You will be aware with your industry relevant news

2. You will post your product picture in groups where people will see your products and then land on your face book page your face book page will make them land on your website by this way you will find a potential customer.

Twitter: Create your business Profile on Twitter and post product over there, post industry relevant new and keep it active, as your social media will be active as you will get good results from your customers.

LinkedIn:

We can also find customers if we intelligently use the LinkedIn page.

Do the same activity on LinkedIn page, product posting, joining of groups and also product posting on groups.

If you have maintained your linked profile as a PRO, then add those connection whom are relevant and concern with your business industry, do not neglect you competitors, add them it will beneficial for you to add more customer on LinkedIn. You can add you super markets purchase manager and chat with them by leaving messages about your company.

Blogs:

Write blogs about your industry and products. Write on the business of a cutlery-manufacturer and post it online. These all activity will bring customer towards your website.

Online Video Marketing:

Make a video documentary about your company and products, show your size of company, production area tell about your services which you offer to your worldwide customer and upload that video on YouTube and daily motion.

These are some free online marketing channels through which you can increase the visibility and grab customers.